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  • Online surveys are great at delivering quantitative data, but in many instances we cannot fully understand WHY a marketing stimulus (e.g., concept, ad, positioning, promotion) scores the way it does.

  • ILLUMINATOR solves for this by allowing respondents to highlight specific elements of a concept, promotion, positioning statement or print ad they like or donít like Ė which adds another layer of insight to help you understand WHY a marketing stimulus does well or poorly.

Cheeseburger
Two 100% pure beef patties, two slices of American cheese, shredded lettuce, ripe tomatoes, crinkle-cut pickles, chopped onions and choice of mayonnaise, mustard or ketchup.

Served on a bakery fresh toasted bun.


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