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Our staff members are Multicultural Marketing Specialists with over 35 years of combined multicultural marketing research expertise. We pride ourselves on understanding the key subtleties and nuances of conducting research among this group.
Our qualitative partner has over 25 years of multicultural qualitative research experience –
- She is a seasoned moderator with qualitative experience in U.S. general market, Hispanic and multicultural segments and Latin America. Raised in Mexico and the US, she is completely bilingual and bicultural. She has the rare ability to conduct both English and Spanish speaking groups with equal efficacy, thereby ensuring consistency and an integrated set of insights.
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