"Kris and the entire Kumar Insights team bring a high level of professionalism and analytical firepower to every research project. They have helped us get to the heart of many issues from small ones dealing with specific restaurant awareness levels to the broadest of issues dealing with concept development."
-Jason Abelkop as CMO, Pollo Tropical
"When you look at the company name ... Kumar Insights ... that pretty much sums it up. You get Kris, an exceptionally smart individual who will become personally involved with and committed to helping you achieve success in your business. And you get insights that are both valuable and timely pieces of information/knowledge to help you make better decisions. I have had the pleasure of personally working with Kris and his team while CEO of several major, large-sized companies as well as entrepreneur of a start-up business. In each instance, they were very helpful. I would highly recommend them for YOUR business."
-CEO of Brio/Bravo Italian Restaurants, former CEO of Burger King, CEO of Romano's Macaroni Grill, current Founder and Owner of BLUM Enterprises
"Without exception, our experience working with Kumar Insights was truly world class. The team at Kumar helped us create a customized piece of research which provided key and actionable insights to our international markets. Kumar Insights is both research and QSR industry experts....a unique and powerful combination that would be a great asset and partner to any organization".
-Mike Johnson as International Marketing Director, Krispy Kreme
"I have worked with Kris Kumar for over a decade, beginning with Burger King where he significantly enhanced the consumer and product testing protocols yielding rich, potent insights. Since then, I have invited him to lead the consumer insights vendor role for companies such as Ruby Tuesday, Blum Enterprises and Popeyes Louisiana Kitchen, where he has made an equal impact. I have the highest regard for Kris and his entire team."
-Dick Lynch as Global CMO, Popeyes Louisiana Kitchen
"We have utilized KIC for different research projects. Their ability to detail the projects, develop the research approach and deliver the results allowed us to continue moving forward. Their responsiveness and ability to turnaround requests have enabled us to be responsive to needs and opportunities as they appear."
-Jared Meisel as Director of Shopper Marketing, Bloom Groceries (a Food Lion company)
"In our dynamic consulting environment, quick turnaround for research logistics is a competitive asset. Kumar Insights' consistent responsiveness, provision of accurate deliverables and ability to understand complex issues makes them a pleasure to work with. I like to think of the entire Kumar Insights team as my daily thought partners to call them a vendor would be an understatement."
-Paul Menichelli as Research Manager, WSL Strategic Retail
"Kris and his research team have been one of our core research partners for over 10 years. Kris is a brilliant researcher in the area of advanced analytics and has a world of knowledge and experience in applying his analytical skills to the new product development process. We call on Kris to help us design and execute the most complex and challenging projects and his team always delivers on time, on budget and within scope. His insights have always helped us make the most informed business decisions possible."
-Tom Morder as Director, Customer Insights, Chick-fil-A
"I have worked with Kumar Insights on a QSR restaurant brand and several Casual Dining restaurant brands. They have designed and implemented Guest Satisfaction Surveys, tested new products and promotions to determine the strongest traffic driving potential, and designed many other strategic research projects. First and foremost, they are very smart and deliver results. Beyond that, they are fast and a pleasure to work with.....everything you want in a partner."
-Kate Richardson, Principal Consultant, GO-LLC
"No matter the geography, complexity of objectives, or difficulty of sample acquisition - I always reach out to KIC for a proposal when the opportunity arises - and they always do their best to work within my timing and budgetary constraints. Their expertise in marketing research is matched only by their personal service and relentless devotion to meeting my research needs. I highly recommend working with them."
-Luiz Salles as Planning Director, EuroRSCG Worldwide