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- Quantitative research in a qualitative setting! StrategiQQ Qual/Quant is our proprietary global research solution that combines the best of both qualitative and quantitative research. Respondents answer quantitative survey questions using keypads and LIVE RESULTS are viewed in the back of the room. A qualitative discussion based on quantitative results then probes into the WHY’s.
- StrategiQQ uses a rapid-fire round of questions to capture top-of-mind responses to products and services – which is more in line with how consumers react to marketing stimuli in real life.
- StrategiQQ has multiple applications – in addition to product and service evaluations, clients also use StrategiQQ for package testing, copy testing, category understanding, habits & practices, benefits, claims, logos, billboards and promotions testing.
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