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:: Taste Test Expertise
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:: Experience Tracker
:: GEM - Customer Loyalty
:: Qualitative Expertise
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  • We conduct numerous taste tests each year and have an established set of taste test norms.

  • Partnering with test kitchens in Atlanta, Chicago, Dallas, Denver, Jacksonville, Los Angeles, Nashville, Orlando, Springfield and New Jersey, Kumar Insights has completed over 250 successful taste tests across a variety of different product categories.

  • All locations have a fully equipped test kitchen for taste testing.

  • We use either PCs or laptop computers for all data collection.

  • We collect qualitative feedback based on quantitative results.