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KIC conducts Brand Tracking studies on an ongoing basis all around the world for a number of our clients. KIC specializes in tracking and trending the health of your brand – BEYOND just the traditional metrics for evaluation, utilizing proprietary and advanced analytics to extract the most insight possible from your tracking program. A key component of our approach to Brand Tracking is KIC’s proprietary Brand Value Index (BVI) – which allows you to map where your brand’s core strengths, as well as opportunities are relative to the competition. A composite of AWARENESS & USAGE, BRAND PERCEPTIONS and EMOTIONAL AFFINITY, the BVI is a key indicator of ongoing brand health.