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GEM is way to track your guest satisfaction at the store level to better gauge relative store performance, satisfaction with food, service, pricing, wait time, ambiance and menu. KIC has conducted hundreds of thousands of GEM surveys over the years and has immense experience in various facets of guest satisfaction and loyalty measurement.
  • Guests call into a dedicated 800 number or go online and complete a 3-4 minute survey about their experience.

  • Interviews are collected daily, 365 days a year and within 48 hours of visit.