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:: Areas of Focus
:: StrategiQQ Qual/Quant
:: KIC Global
:: Taste Test Expertise
:: Concept Testing - CCT
:: Web Illuminator
:: KIC Online
:: Brand Tracking Research
:: Experience Tracker
:: GEM - Customer Loyalty
:: Qualitative Expertise
:: Multicultural Understanding
:: Advanced Analytics
:: Contact Us
KIC approaches each potential project with new eyes and our research is designed to deliver valid, actionable data to meet client-defined objectives.

The following sampling of some core competencies have been included to give you a better sense of some of our more popular approaches -


  • Global Research
  • Concept Testing
  • Market Testing
  • Positioning Studies
  • Brand Mapping
  • Tracking Studies
  • Pricing Research
  • Multicultural Research
  • Qualitative Research
  • Product and Taste Testing
  • Segmentation
  • Advanced Analytics
  • Ethnography
  • Product Optimization
  • Store Design Research