|
|
KIC approaches each potential project with new eyes – and our research is designed to deliver valid, actionable data to meet client-defined objectives.
The following sampling of some core competencies have been included to give you a better sense of some of our more popular approaches -
- Global Research
- Concept Testing
- Market Testing
- Positioning Studies
- Brand Mapping
- Tracking Studies
- Pricing Research
- Multicultural Research
|
- Qualitative Research
- Product and Taste Testing
- Segmentation
- Advanced Analytics
- Ethnography
- Product Optimization
- Store Design Research
|
|
