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Kris Kumar, president of KIC, has extensive experience in all forms of high-level analytics and ran the advanced analytics divisions at Eastman Kodak and RDI Marketing Services. Areas of expertise include:


  • Regression/Key Driver Analysis
  • MaxDiff Tradeoff Analysis
  • Conjoint Analysis & Choice Modeling
  • Latent Class Modeling
  • Correspondence Analysis/Perceptual Mapping
  • TURF Analysis
  • Clustering & Segmentation Analysis
  • Multidimensional Scaling
  • Factor Analysis
  • Discriminant Analysis
  • CHAID/CRT