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Kris Kumar, president of KIC, has extensive experience in all forms of high-level analytics and ran the advanced analytics divisions at Eastman Kodak and RDI Marketing Services. Areas of expertise include:
- Regression/Key Driver Analysis
- MaxDiff Tradeoff Analysis
- Conjoint Analysis & Choice Modeling
- Latent Class Modeling
- Correspondence Analysis/Perceptual Mapping
- TURF Analysis
- Clustering & Segmentation Analysis
- Multidimensional Scaling
- Factor Analysis
- Discriminant Analysis
- CHAID/CRT
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