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:: About Us
:: Executive Profiles
:: Partial Client List
:: Areas of Focus
:: StrategiQQ Qual/Quant
:: KIC Global
:: Taste Test Expertise
:: Concept Testing - CCT
:: Web Illuminator
:: KIC Online
:: Brand Tracking Research
:: Experience Tracker
:: GEM - Customer Loyalty
:: Qualitative Expertise
:: Multicultural Understanding
:: Advanced Analytics
:: Contact Us
  • Kumar Insights is a full service global marketing research firm working with some of the largest multinational companies in the US and around the world.

  • We have extensive experience in both US and Global studies. Recent studies include projects in the US, UK, Germany, France, Spain, Italy, Singapore, Turkey, Australia, New Zealand, Japan, China, Canada, Puerto Rico, Dominican Republic, South Korea, Philippines, Malaysia, Indonesia, Taiwan, Mexico, Colombia, Poland, Jordan, Saudi and the UAE.

  • We are dedicated to making consumer insights FAST, ACCURATE & ACTIONABLE keeping up with the dynamic and fast-paced nature of the clients we serve.

  • We have a strong focus on new product research, pricing analysis, awareness & usage, brand tracking, promotions testing, business segment research, customer satisfaction, segmentation, brand positioning research, advertising tracking & ad effectiveness testing.

  • We deliver straightforward pricing and great value, embracing a "People first, Profits second" philosophy.

  • We have a 100% "rate of return" among clients who partner with us at least once!

  • We are a minority owned business with MBE certification.