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:: About Us
:: Executive Profiles
:: Partial Client List
:: Areas of Focus
:: StrategiQQ Qual/Quant
:: KIC Global
:: Taste Test Expertise
:: Concept Testing - CCT
:: Web Illuminator
:: KIC Online
:: Brand Tracking Research
:: Experience Tracker
:: GEM - Customer Loyalty
:: Qualitative Expertise
:: Multicultural Understanding
:: Advanced Analytics
:: Contact Us
  • Kumar Insights is a full service global marketing research firm working with some of the largest multinational companies in the US and around the world.

  • We have extensive experience in both US and Global studies. Recent studies include projects in the US, UK, Germany, France, Spain, Australia, Japan, Korea, Philippines, Mexico, Poland and the Middle East.

  • We are dedicated to making consumer insights FAST, ACCURATE & ACTIONABLE – keeping up with the dynamic and fast-paced nature of the clients we serve.

  • We have a strong focus on new product research, pricing analysis, awareness & usage, brand tracking, promotions testing, business segment research, customer satisfaction, segmentation, brand positioning research, advertising tracking & ad effectiveness testing.

  • We deliver straightforward pricing and great value, embracing a “People first, Profits second” philosophy.

  • We have a 100% “rate of return” among clients who partner with us at least once!

  • We are a minority owned business with MBE certification.